This week, I am showing you how I have leveraged my Roth IRA for 16 years.

In it, I will show you:

You can check it out here ⬇️⬇️⬇️

Consider the difference between Chick-fil-A and The Cheesecake Factory.

What is the first thing that comes to mind?

For Chick-fil-A, I always see that cow saying, “Eat more chicken.”

A tagline that signals an incredible focus.

We serve chicken; we do it very well, and you know what you are getting.

For Cheesecake Factory, I think of a menu that rivals an encyclopedia.

You could order a steak, cheese quesadilla, or anything in between.

On the surface, you might think that optionality provides a benefit.

Yet consider how many times you have gone to either of those places and left disappointed with the meal…

I know for me, I have never left Chick-fil-A disappointed.

Yet what is interesting is I don’t think it really has all that much to do with the food.

Instead, I would argue it has to do with what I expect and with what they focus on.

They serve chicken…and that is about it.

So instead of worrying about 100 different dishes (like the Cheesecake Factory), they spend their time perfecting the experience.

Things like “my pleasure” and gift cards for even the smallest “screw up” are a staple.

That level of focus makes them great.

Today, I want to talk to you about how we can use that same lesson when it comes to investing (and what we are seeing in the world today).

Let’s dive in…

There are a thousand (and one) different things you can invest in.

One that I rarely (if ever) recommend is Gold.

Now, let me show you how incredible this investment has been recently:

Choose your metric, it has undoubtedly been an incredible investment over the past decade, but even more so the past 3 years.

A 165% run…(on something I don’t recommend).

So was I wrong, and everyone who bought gold was right?

Well, yes and no.

Sure, perhaps they saw something that I didn’t see.

Yet that isn’t the lesson here.

The lesson is that in a sea of investments, what often matters is focus.

Focus on whatever you choose to invest (notice I didn’t say speculate) in, you will stick with.

Now, do I think there are certain ways, asset classes, and strategies that will provide higher returns?

Yes absolutely…

Does that mean something I don’t love can still be a great investment?

Yes absolutely…

Yet here is where investors go wrong…

We view investing like a Cheesecake Factory menu.

One night we get a steak, the next salmon, and the next tacos.

Only to realize one meal far outpaced the other meal.

Versus if we viewed investing like Chick-fil-A.

I know what I am getting, I know I like it, and I know it will be a good meal.

You see, investing at its simplest (and most complex) level comes down to two things.

Focus and human emotion…

We have to stay focused on strategies we have a high conviction in.

We have to avoid the human emotion of wanting to tinker.

Now consider how this run-up in Gold has played out (in the exact opposite fashion that I recommend).

Consider these trends related to “investing in gold”:

This is the human emotion of wanting to tinker at play.

Said another way, it is the urge to order something different just because it is on the menu.

So it begs the question ~ Should you buy gold?

Well, let me ask it another way…

If you bought gold, would you be comfortable holding it for 10+ years even if you never know the current price?

If the answer is yes, I would argue that your level of focus and conviction might warrant it.

Just remember, in a sea of investments, the best ones you can make are the ones you can stick with.

So what can we take away from this?

Warren Buffett has this famous line, “Invest in what you know.”

I would tweak it a bit and say, “Invest in what you are willing to stick with.”

After all, would you invest in these returns:

Down ~50% nominally from its 1980 peak to late-80s lows

Down ~65–70% in real (inflation-adjusted) terms

Took over 25 years (until ~2006–2008) to regain its 1980 real purchasing power

P.S. That was the same asset class that is now booming ~ Gold.

Until next time my friends!

What impact does timing play with money?

Consider the things you can only do when you are young.

Money spent on those has a bigger impact than waiting.

Consider the timing of gifts when someone truly needs them.

Money spent on those has a bigger impact than waiting.

We often look at money as a straight line resource, but instead consider the role timing plays in how we use it.

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